Tag: Marketing

Event Marketing in Pharma: Turning Digital Reputation into Real Contracts

Despite the total digitalization of business processes, the pharmaceutical industry remains one of the most conservative in terms of...

Content Marketing in Pharma: How to Turn Production Capabilities into Reputational

The days of "silence" in B2B pharma are over. A decade ago, manufacturing plants could operate quietly for years, relying solely on the personal networks of their commercial directors. Today, such a strategy is a brake on growth.